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The Good Stuff Blog
Explore my fave web design and marketing tips. No fluff, just the good stuff.
What your website actually needs to do (and why most people focus on the wrong things)
The problem with most websites isn't the design - it's the lack of strategy behind it. Pretty doesn't sell. Clarity does. So what does a website need to do it’s job well? Read the full blog to find out.
The business that works while you sleep
What two weeks properly offline taught me about the marketing, automations, and website that have to work together so a business doesn't need you daily.
What clients mean when they say "you made it make sense"
Clients keep telling me "you made everything make sense." Here's what that phrase reveals about website clarity, and why design was never the real problem.
New financial year. Same website? The questions worth asking right now.
The new financial year is one of the clearest lenses you'll get on your website all year. Three questions to ask before you touch anything.
The Squarespace features most established businesses aren't using (but should be)
Five Squarespace features most established businesses haven't found yet, and exactly what each one quietly fixes. From a Squarespace specialist.
Signs you've outgrown your website (and what to do about it)
Your website made sense when you built it. Here's how to tell when you've outgrown it - and what the right next step actually looks like.
The invisible work: what I do before I ever open a design file
Most designers open a design file first. I don't. Here's the thinking that happens in Stage 1 of my Strategy Before Pixels™ Framework - and why it changes everything.
What your website actually needs to do (and why most people focus on the wrong things)
Most business owners focus on design and platforms. Here's what your website actually needs to do - and the strategy behind building one that works.
Why your website isn't getting enquiries (and it's probably not what you think)
The problem with most websites isn't the design - it's the lack of strategy behind it. Pretty doesn't sell. Clarity does.
Stop Chasing Trends: 10 Web Design Shifts That Actually Matter
Not all web design trends deserve your attention. Here are the shifts that actually improve clarity, usability, and conversion.
Does your website really need an update - or are you just bored?
Not sure if your website needs a refresh or a full rebuild? Here’s how to tell - and how to avoid redesigning for the wrong reasons.
15 Things You Need to Know About Mobile-Friendly Design
Learn about the essentials of mobile-friendly design, and why its importance for SEO and user experience. Plus, get actionable tips for enhancing your website’s mobile design, from optimising images and navigation, to testing your design in Squarespace 7.1.
Simplify Your Website Navigation: Key Elements to Include
Learn how to design an effective top navigation bar for your website. Discover the key elements to include, such as the homepage, about, services, blog, and contact pages.
Why Your Website Isn’t Ranking: 8 Ranking Roadblocks
Discover the top 8 reasons why your website isn't ranking on search engines and learn actionable tips to improve your online visibility. Boost your site's performance with these SEO insights!
Ditch Linkree: How to Use Your Squarespace Website Instead
Easily capitalise on traffic from your Instagram to your Squarespace website by creating a custom link landing page. It’s time to ditch third-party link platforms like Linktree!
How to Grow Your Business without Social Media Marketing
Is it time to ditch the social media hamster wheel? Explore effective marketing alternatives to social media platforms to grow your small business.