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Social Media is Rented Space

Should You Break Your Lease with the Platforms?

Social media platforms have become an integral part of running - and marketing - our businesses. They’re a great way to grow your brand, develop your reputation, find new audiences, and even sell your products or services. But, at the end of the day - social media is a rented space. Let’s take a look at why social media is a rented space, and what you can do to diversify your marketing.

Digital Marketing Janelle Strickland Digital Marketing Janelle Strickland

Unwrap the Secrets to Holiday Marketing Success with my 5 Expert Tips

As the "slow" season comes to an end and the busiest time of the year quickly approaches, there is one lingering question all businesses must answer - are you ready for the holiday season? For most, the answer is a resounding "hell no". But fear not, because there is no better time to start planning than now! In this blog, I’ve dished my top five essential tips and strategies to ensure your business thrives during the holiday period.

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Web Design Janelle Strickland Web Design Janelle Strickland

Boost Your Conversions - Top Tips for Your Contact Page

If the contact page on your website was written as a bit of an afterthought, or just thrown together with a contact form and a quick “Get in Touch” headline, then this is the post for you! These are my top 10 proven strategies that will transform your contact page from a forgotten afterthought, to a cornerstone in your website conversion strategy. From instant scheduling to simple instructions, I’ve got you covered!

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Web Design Janelle Strickland Web Design Janelle Strickland

8 Ways Your Website Could Be Holding You Back from Success

Too many business owners overlook the crucial role that [good] website design plays in the success of their business, thinking that simply having a website presence will be enough. In this post I’ve looked at 8 of the most common web design pitfalls that could be holding your website back from success, as well as offered some practical solutions to help you turn things around.

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Business Janelle Strickland Business Janelle Strickland

111 Self-Care Ideas for Female Small Business Owners

Off the back of my previous blog post “It’s Ok to Be Tired”, I thought a few inspo tips to help you beat the fatigue would be a good idea. Here are 111 (cos #angelnumbers) self-care tips to give you a resource that you can come back to time and time again when you need a little self TLC.

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Janelle Strickland Janelle Strickland

It's OK to Be Tired

It’s July and we’re halfway through the year. It’s okay if you find yourself feeling a little drained. I know do. Instead of fighting against the fatigue, embrace it as a signal that it's time to recharge and rejuvenate. Need a little prompt to help you recover your mojo and regain your energy? These are some of my favourite ways to get a little pick-me-up when the brain fog gets too much.

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Web Design Janelle Strickland Web Design Janelle Strickland

How to Boost Conversions on Your Website

You've put your heart and soul into creating a stunning online presence for your business and you have a beautiful website to show for it. But there's one tiny little problem—conversions are about as rare as a unicorn riding a rainbow. Here are 10 tips to help you unlock the power of effective website design and get those conversions rolling in.

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Web Design Janelle Strickland Web Design Janelle Strickland

How to Select the Perfect Stock Photos for Your Website

Whether you’re a yoga instructor, a marriage celebrant, a financial planner, or a not-for-profit, finding the perfect stock images that reflect your brand and resonate with your audience is so important. But with countless options available, how do you choose the right images? Here are my top 7 hot tips to help you select the perfect stock photos for your small business website.

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Digital Marketing Janelle Strickland Digital Marketing Janelle Strickland

Social Media Platforms are a Rented Space

Social media platforms have become an integral part of marketing our businesses. We use them to connect with our audiences, to sell our products and services, and to build our reputations. But, it's important to remember that social media is not our own space. It is rented space. Here’s why, and here’s what you can do about it.

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Business Janelle Strickland Business Janelle Strickland

7 Reasons Why You Absolutely Need a Good Marketing Plan

Maybe you’re thinking you really don’t need a marketing plan. Is it really that important? Or maybe you just have no clue where to start, so you’ve just put off creating one. I’m here to tell you why having a marketing plan is important enough to invest in. And, more importantly, how it can help you grow your business.

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Digital Marketing Janelle Strickland Digital Marketing Janelle Strickland

How to Do Keyword Research for SEO

Does the idea of doing SEO for your business make you shudder? I don’t blame you - it can seem very overwhelming. In this how-to guide, I’ve broken down how to do effective keyword research for SEO, because this is the cornerstone to your SEO strategy. So, let’s get started!

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