WEBSITE STRATEGY SESSION
Know exactly what your website needs
The Website Roadmap is a strategy workshop that shows you what your website needs, why it matters, and what to do next - so every decision from here is driven by strategy, not guesswork.
$500 AUD + GST · Paid in full at booking · Delivered within 5 business days
STRATEGY BEFORE PIXELS
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THE WEBSITE ROADMAP
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CLARITY BEFORE IMPLEMENTATION
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STRATEGY BEFORE PIXELS // THE WEBSITE ROADMAP // CLARITY BEFORE IMPLEMENTATION //
SOUND FAMILIAR?
You know something's off.
You just can't name it.
You’ve probably tried the usual things: DIY updates, random improvements, moving sections around, tweaking design elements, following generic advice.
And yet the result is usually the same: more activity, not more clarity.
Because when you don’t know what matters most, it’s easy to keep investing in the wrong fixes - or fixing things in the wrong order.
➝ You've updated the copy and the layout, but enquiries haven't shifted
➝ Something feels off, but you can’t pinpoint what to fix first
➝ You’re not sure where to invest (or what to ignore)
➝ You’re second-guessing decisions and stalling momentum
➝ You've been carrying "I need to fix my website" for too long
WHAT THIS IS
A working strategy session that ends with a roadmap
The Website Roadmap is a strategic planning service designed to give you clarity before implementation.
You’ll walk away knowing exactly what your website needs, why it matters, and the best path forward - without turning it into a bigger project before you’re ready.
Most audits identify problems.
This gives you direction: what matters most, what to prioritise, and what to do next.
HOW IT WORKS
Three phases. One clear outcome.
PHASE 01 - PREPARE
Pre-work (you+ me)
You complete a strategic questionnaire. I review your current website and come to the session with initial observations - so our time is spent making decisions, not gathering info.
PHASE 02 - WORKSHOP
60-minute strategy workshop
A live, collaborative working session over video call. We focus on direction, priorities, opportunities, and website strategy. This isn’t a discovery call. It’s paid strategic thinking.
PHASE 03 - ROADMAP DELIVERY
Your roadmap, delivered
You receive a written Website Roadmap (within 5 business days) plus a short video introduction, so you know exactly how to interpret and use it.
WHAT’S INCLUDED
Everything you walk away with
01 | Current State Snapshot
A grounded overview of where your website stands today - strategic context, key observations, and what’s most important. Not an exhaustive list of problems.
03 | Strategic Recommendations + Priorities
Messaging, structure, conversion opportunities, and priority actions - so you know what to tackle first and what can wait.
05 | Custom website proposal (if relevant)
If you’re enquiring about a custom website, you’ll also receive a customised proposal, delivered alongside your roadmap so you can move on to the next step with ease.
02 | Key Opportunities
Where your site can work harder: growth opportunities, missed opportunities, and strategic potential.
04 | Recommended Path Forward
Clear options for implementation, based on what you actually need - DIY, Hit List Hour, Website Sprint, a Core Website, or a Custom Website (presented without pressure).
06 | Plus…
2–3 minute personalised video introduction
One round of clarification questions via email (within 5 business days)
IS THIS RIGHT FOR YOU?
This is for you if…
✔︎ You knows something isn’t working and you want strategy before implementation
✔︎ You can feel something is off, but don’t know what to fix first
✔︎ Are preparing for growth, a rebrand, a new offer, or a website investment
✔︎ Are tired of guessing and wants to make evidence-led decisions
What you’re really here for:
You don’t want someone to tell you your website has problems.
You want to know what matters most - and what to do next.
This isn’t the right option if…
✗ You want ongoing support, extra calls, or an open-ended strategy container
✗ You’re brand new with a barely-launched site (you’ll get more value once there’s something to diagnose)
✗ You’re looking for implementation instead of strategy
INVESTMENT
$500
AUD + GST · Paid in full at booking · No payment plans
$500 credited toward a Custom Website project if booked within 14 days of roadmap delivery.
The Website Roadmap is designed to give you a clear diagnosis, a prioritised plan, and decision-making support - so you stop spending money (and energy) in the wrong places.
And regardless of what you do next, the roadmap is yours to keep and use.
★ ★ ★ ★ ★
“She made everything make sense - and now everything feels easier. ”
KELLY ALLISON
COMMON QUESTIONS
What you need to know
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Yes. The roadmap is designed to stand alone. Implement it yourself, take it to another designer, or use it as the foundation for something later.
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This is for Squarespace websites only. If you’re planning to migrate to Squarespace, that can be in scope - just note it in your questionnaire.
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Within 5 business days of your strategy session. Rush bookings are available for sessions requested within 2 business days (120% of the standard fee).
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You can book directly online or enquire first. Once booked, you’ll receive your questionnaire and next steps. Your session is confirmed once the questionnaire is complete.
Ready to stop guessing?
Book your Website Roadmap and walk away knowing exactly what your website needs - and what to do next.
$500 AUD + GST · Delivered within 5 business days · Limited availability