Strategy-led, fully custom Squarespace websites
THE SIGNATURE WEBSITE
A custom Squarespace website for businesses ready for a site that does more than look good - one that thinks, guides, and converts.
This is the long-game option. Built from scratch. Built with intention.
Built for the business you’re growing into - not the one you’ve outgrown.
Your website shouldn’t need explaining…
You’ve built something real.
Your offers are solid. Your experience is there.
But your website?
➝ Feels disjointed
➝ Undersells your experience
➝ Still reflects an earlier version of your business
Maybe it looks fine - but it doesn’t do much. It doesn’t guide. It doesn’t qualify. It doesn’t convert consistently. And you’re tired of compensating for it in every call, caption, or proposal.
You don’t need another refresh.
You need a strategic foundation - done properly, from the ground up.
STRATEGY + DESIGN + WORDS
The Signature Website
Most website designers focus on how things look - and leave the strategy and copy to someone else. Or even to you.
That’s where things fall apart.
Design without strategy is decoration. Copy without structure doesn’t convert. And outsourcing pieces of the puzzle to different creatives results in disconnect - in messaging, flow, and results.
That’s why I don’t just offer design.
With The Signature Website, I handle strategy, design, and copy together. Every decision - from page structure, to headlines, to call to actions - is intentional and aligned.
The result?
A website that doesn’t just look good - it guides, qualifies, and converts quietly in the background. It works harder than your morning coffee.
Let’s talk through your goals and see if this is the right fit for you.
Prefer to start with details? Submit the website enquiry form instead.
What’s included
This is how we make the magic happen.
Invest in your growth
The Signature Website is an investment in the future growth of your business. This is a fully bespoke, strategy-led Squarespace build — designed to work, not just look good.
No templates. No patchwork fixes. No pretty pages without purpose.
Instead, you’ll receive a custom Squarespace website that is designed to:
✓ Clarify your positioning
✓ Strengthen your authority
✓ Guide the right clients toward action
✓ Support where your business is going next
This investment starts from $9,500 AUD + GST.
Full inclusions and payment options are outlined below.
How does it work?
Clear steps. Thoughtful process. No chaos.
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Start with ‘hi’
No pitching. No pressure. Just a conversation.Submit an enquiry form or book a free call, and we’ll talk through your goals, timing, and what you need - then decide if this is the right fit.
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Get a proposal
If we’re aligned, you’ll receive a proposal (the project kind, not the marriage kind) with clear deliverables, timelines, and scope - so you can make a decision with confidence.
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Kick off
Once booked, we start with strategy. You share the context, content, and brand details I need, and I lay the strategic foundations for your website - before a single pixel is designed.
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Create
I design, write, and build your Squarespace website through clear milestones and feedback rounds - keeping everything intentional, aligned, and moving forward without chaos.
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Celebrate
Your website goes live. We virtual-cheers. You receive training and handover support. Your site starts working quietly in the background - guiding, qualifying, and converting.
A custom Squarespace website is for you if -
✓ You want a bespoke website built from scratch - not a cookie-cutter template or a simple design refresh
✓ You’re planning a new website, full rebuild, or strategic migration to Squarespace
✓ Your current site no longer reflects the level you’re operating at
✓ You want strategy, design, and copy handled together - not split across providers
✓ Your business is established and you’re ready to invest in a long-term digital foundation
✓ You want a website that reflects your authority now, not your early hustle
✓ You value clarity, boundaries, and a thoughtful, guided process
✗ You need a website quickly or on a tight budget
✗ You’re looking for a semi-custom, template-based, or “good enough” solution
✗ You want targeted tweaks rather than a full strategic rebuild
✗ You prefer to DIY or control every pixel
✗ You’re not ready to invest at this level yet
✗ You’re simply upgrading a Squarespace 7 site to 7.1 without rethinking strategy
If that’s the case, The Website Launchpad or a Squarespace Sprint may be a better fit.
It’s not for you if -
Client love
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Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. I highly recommend Janelle to anyone seeking to build a better business with a strategic, thoughtful and results-driven approach.”
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Vanessa, Soul Quantum Healing
“Janelle is a true professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”
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Tim & Carla, TL Painting
“Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”
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Kevin, Avrion Wealth
“Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too.”
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Kelly, Little Gem Yoga
“Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”
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Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
I’m Janelle - a Squarespace designer, copywriter, and strategist.
I help established service-based businesses build strategic, conversion-focused websites that support where they’re going next - not where they started.
With nearly two decades of experience across digital marketing, web design, and content strategy, I don’t just design websites — I think about how they work. How they guide the right people, communicate value clearly, and quietly do their job without you needing to explain, apologise, or overcompensate.
My approach is intentionally calm, structured, and strategic.
No overwhelm. No overbuilding. No fluff.
Just strong digital foundations that make your business feel easier to run — and easier to grow.
When I’m not working on websites, I’m usually planning our next family adventure or deep in an ADHD-hyperfocus hobby.
Investment & availability
From $9,500 AUD + GST
What to know:
Minimum 25% deposit required to book
Payment plans available for the rest of the invoice
Project runs over 7 - 8 weeks
Limited availability to ensure quality and focus
This is a fully bespoke website experience with clear scope, boundaries, and deliverables. Full project terms are provided before booking so there are no surprises.
Ready to build a website that actually supports your business?
If you’re done patching, apologising, or over-explaining - and you’re ready for a website that has been built with clarity, confidence, and strategy…
Book your free call today.
We’ll talk it through and decide the best next step - together.
Frequently asked questions
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Yes. Your website can include:
Calendar booking
Lead magnet opt-ins
Email sign-up forms and welcome sequences
These are built strategically so your site supports enquiries and growth - not just aesthetics.
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The Signature Website includes up to 10 custom pages and one advanced feature (calendar scheduling). If you need more, we’ll scope it clearly and adjust the proposal before we begin.
No surprises. No scope creep.
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You’ll receive training so you can confidently manage your site yourself, plus 30 days of post-launch support for questions and small tweaks.
Ongoing support is available via care plans or ad-hoc support if you need it - but you’re never locked in.
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Then this package is likely not the right fit for you. If you need a website quickly or are looking for a semi-custom option, The Website Launchpad will be better suited. We’ll confirm this on the call and point you in the right direction if needed.
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The next step is a free 30-minute call.
We’ll talk through your goals, timeline, and scope - and decide together whether The Signature Website is the right next move for your business.
No pressure. No upselling. Just clarity.
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Yes - that’s the point of this package.
Most designers focus on visuals and outsource (or ignore) the strategy and copy. But my previous experience has seen me work across all three aspects. So, now, I handle all three together so that your website is cohesive, intentional, and built to convert - not stitched together from separate parts.
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I build exclusively on Squarespace 7.1.
Specialising in one platform means better strategy, cleaner builds, fewer compromises, and a site that’s easy for you to manage long-term.
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The Signature Website runs over 7–8 weeks, depending on scope and feedback timelines.
This allows time for proper strategy, thoughtful design, and conversion-focused copy - without dragging the project out unnecessarily.
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You’ll be involved at key points - strategy, feedback, and decision-making - but you won’t be managing the project.
The process is structured, guided, and designed to respect your time while still capturing your expertise and voice.
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Yes.
Your website is built with SEO and AEO foundations in mind - including page structure, on-page optimisation, internal linking, and content clarity.
Ongoing SEO and content marketing can be layered on later if needed.