Fast, semi-custom Squarespace websites
THE WEBSITE LAUNCHPAD
Two weeks to a website that works harder than you do. Clear timelines. No overwhelm. Easy on the hip pocket.
In just two focused weeks your new website will be working harder than your morning coffee.
For new and established businesses
Your website did its job - until it didn’t…
Your DIY website got you started.
But it’s not built for where you are now.
➝ You’ve outgrown the Canva template.
➝ Your services have evolved. Your clients have upgraded.
➝ But your website is stuck in 2019 - and it shows.
Maybe worse: you’re relying on Instagram to do all the heavy lifting.
(And we all know how stable that is.)
You don’t need months of strategy sessions or a $15k rebuild.
You need a website that looks credible, converts quietly, and doesn’t make you cringe when you share the link.
THE TWO-WEEK WEBSITE BUILD
The solution: a fast, focused website build - done properly
The Website Launchpad is a polished, strategic, template-based Squarespace website - customised to your brand, built in two focused weeks, and ready to work while you get back to running your business.
Not a DIY course.
Not a drag-and-drop kit.
A real website - designed and built by someone who knows exactly what matters (and what doesn’t).
Sound like what you need?
Let’s check availability and lock in your date.
Prefer to share details first? Submit the website enquiry form instead.
What’s included
This is how we make the magic happen.
Invest in yo’self (or your business)
$4,495* AUD + GST
What to know:
➝ 50% deposit to book (non-refundable once work begins)
➝ 50% due before launch
➝ Maximum of two Launchpad projects per month
➝ Typically booked 2–4 weeks in advance
If feedback is delayed, timelines shift - clearly and fairly.
No chaos. No passive-aggressive emails. No six-month projects.
This is the base price for a two-week website with standard inclusions. Add-ons and upgrades are available if you need more.
How does it work?
Clear steps. No chaos. Two-weeks.
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Start with ‘hi’
No pitching. No pressure. Just a conversation.Submit an enquiry form or book a free call, and we’ll talk through your goals, timing, and what you need - then decide if this is the right fit.
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Get a proposal
If we’re aligned, you’ll receive a fixed-price proposal (the project kind, not the marriage kind) with clear deliverables, timelines, scope and ‘next steps’ to lock in your date.
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Kick off
Once booked, we start with the prep work. I’ll send you a checklist. You’ll gather brand files, images, and complete questionnaires. I’ll get everything ready for a smooth start.
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Create
Two focused weeks → Launch
Simple. Structured. No guesswork. Just two weeks (with two feedback windows baked in) to a website that works harder than you do.
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Celebrate
Your website goes live. We virtual-cheers. You receive training and handover support. Your site starts working hard in the background - guiding, qualifying, and converting.
A semi-custom Squarespace website is for you if -
✓ You want a professional website that actually reflects your business
✓ You’ve DIY’d your site (or it’s outdated) and need an upgrade
✓ You need a website now, not in three months
✓ You’re done relying on social media as your “main platform”
✓ You’re happy to trust the process and stick to timelines
✓ You understand the difference between semi-custom and bespoke
✗ You want a fully bespoke site with deep strategy and custom copy
✗ You need advanced functionality or a large, content-heavy build
✗ You’re not ready to outsource yet
✗ You can’t commit to quick feedback windows
✗ You’re looking for the cheapest possible option
✗ You’re anti-AI as a practical tool for getting high-quality copy live faster
It’s not for you if -
Client love
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Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. I highly recommend Janelle to anyone seeking to build a better business with a strategic, thoughtful and results-driven approach.”
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Vanessa, Soul Quantum Healing
“Janelle is a true professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”
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Tim & Carla, TL Painting
“Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”
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Kevin, Avrion Wealth
“Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too.”
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Kelly, Little Gem Yoga
“Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”
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Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
I’m Janelle - a Squarespace designer, copywriter, and strategist.
I help established service-based businesses build strategic, conversion-focused websites that support where they’re going next - not where they started.
With nearly two decades of experience across digital marketing, web design, and content strategy, I don’t just design websites — I think about how they work. How they guide the right people, communicate value clearly, and quietly do their job without you needing to explain, apologise, or overcompensate.
My approach is intentionally calm, structured, and strategic.
No overwhelm. No overbuilding. No fluff.
Just strong digital foundations that make your business feel easier to run — and easier to grow.
When I’m not working on websites, I’m usually planning our next family adventure or deep in an ADHD-hyperfocus hobby.
Investment & availability
$4,495* AUD + GST
The practical details:
50% deposit to book (non-refundable once work begins)
50% due before launch
Maximum of two Launchpad projects per month
Typically booked 2–4 weeks in advance
This process works because it’s structured. Delayed feedback shifts timelines. On-time feedback means no surprises and no drawn-out projects.
This is a two-week website with clear scope and boundaries. Full project terms are provided on booking so you know exactly what to expect.
Ready to stop apologising for your website?
If you want a professional site that reflects where your business is now, looks damn good, and doesn’t take months to launch - this is the fastest, cleanest way to get there.
Book your free call today.
Let’s check availability and lock in your date.
Frequently asked questions
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The Launchpad includes five pages and a clean, professional setup.
If you need:
more pages
advanced functionality
eCommerce, memberships, bookings, or integrations
This package won’t be the right fit. But - can make it work!
I can either provide a custom quote (with the required add-ons or upgrades), or recommend The Strategic Website package for a more robust build.
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After your post-launch support window, you have options:
DIY using the training provided
Book Hit List Hours for one-off updates
Start a Website Care Plan for ongoing support and optimisation
You’re never locked in - just supported when you need it.
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Because of the short, two-week timeline, payment plans aren’t available for The Website Launchpad.
Payment is split into:
50% deposit to book
50% due before launch (I can break this one into smaller amounts if that helps, but the invoice must be paid in full prior to launch)
If you need payment flexibility, The Strategic Website offers extended payment options.
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That’s exactly what the 30-minute call is for.
We’ll quickly assess:
what you actually need,
whether this package is the right fit,
or if another service would serve you better.
No pressure. No upselling. Just clarity.
Book your free 30-minute call and let’s work out the best next step.
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Launchpad projects are typically booked 2–4 weeks in advance.
Your start date is locked in once:
your deposit is paid, and
all required assets are submitted at least one week before kickoff.
I take on a maximum of two Launchpad projects per month to keep timelines tight and quality high.
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This is a semi-custom website.
We start with a professionally designed Squarespace template (or one of my own templates), then customise it to suit your brand, content, and goals - colours, fonts, layout, and flow included.
While the underlying structure is templated (for speed and reliability), your website is customised to your brand - visually and strategically.
No generic vibes.
No “I’ve seen this exact site before” energy.Instead, what you get is a polished, strategic website without the time (or cost) of a fully bespoke build.
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No.
This package includes AI-powered, launch-ready copy for all five pages. It’s structured, SEO-aware, and designed to convert - so you’re not starting from a blank page.
You can:
launch with it as-is, or
refine it later as your messaging evolves.
You will - however - need to provide me with content information (which I will use as prompts with my custom copywriting AI bot).
If you want fully custom, human-written copy from day one, you can upgrade your package or choose The Strategic Website instead.
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This project only works if you can participate during the set feedback windows.
If you know you’ll be unavailable, it’s best to:
choose a later start date, or
select a different service with a more flexible timeline.
Late feedback pauses the project and pushes your launch - sometimes with additional fees - so it’s important to be realistic about your availability.