Let’s figure out your marketing floor plan together
DIGITAL MARKETING STRATEGYLike the blueprints for your home, but for your small business marketing.
Together, we’ll uncover your perfect path forward so that you feel right at home with your marketing.
Uncover Your Perfect Path Forward
Your marketing should be guided by your goals, preferences, and even your schedule. Not an algorithm, fad social platform, or short-term content fling. With a well-thought-out marketing [floor] plan, you’ll easily master marketing your way, so that it never feels like a chore, bore, or snore.
More, easy like a Sunday morning.
YOU DON'T HAVE TO DO #ALLTHETHINGSAlgorithms.
They’re as unpredictable as courier styles. So if you feel overwhelmed by all of the platforms, I get that! Dance moves, hours of editing, and impossible transitions aside… marketing for the sake of it isn’t the key to DREAM CLIENTS ringing your enquiry doorbell.
Sliding open the curtains to shine a light on your way, is.
Sometimes we just need a little help figuring out what that looks like.
A LITTLE HELP☝️Digital Strategy Session
Just need a little nudge in the right direction?
This focused, 1:1, hour-long session is a low-risk way to figure out key parts of your online strategy before going all in and throwing a bunch of money and time at a platform, service, or tactic that may not be right for you.
Together, we’ll zero in on the issues that are keeping you stuck, and shine a light on your path forward.
To book your Digital Strategy Session, secure a date and time directly in my calendar, answer a few short questions, and let’s get strategising!
INVESTMENT: $195 AUD
Just scroll down a little more... that's it. My booking form is right there ⤵A LOT OF HELP✌️ Digital Strategy Floorplan
It’s that familiar feeling. Like knowing your seat at the table. Your spot on the couch. And where to reach for a fresh glass of OJ.
Marketing can feel just as intuitive. And, like creating your home, it all starts with a plan - one that makes sure everything works the way you do. Whether that’s in your favourite scheduling app, or on your chosen website platform.
Even within your routine.
- Is Friday spent with the kids?
- Maybe you start at 10 am on Wednesdays
- Or take a week off every quarter to reset intentions
Let’s work together so that each step slides seamlessly into your lifestyle. How? By creating your Digital Strategy Floorplan.
I’ll cut the fluff and directly tell you which channels to invest in or disregard. I’ll create an easy-to-follow plan that guides you to your goals. And I’ll support you while you build your marketing home.
INVESTMENT: $1,800 AUD + GST
STRATEGY CALL
In a 90-minute long strategy call, we’ll define a digital strategy that makes sense for you, your business, and your life.
Here’s what we’ll discuss, clarify, design, or refine together:
- An audit of your current marketing activities to see what’s working and what’s not
- The modes of digital marketing that’s the right fit for you
- Your core SEO keywords (pre-requisite: do your own SEO keyword research & bring your findings to the call - a how-to guide and research template is included in the offer)
- A content creation schedule and content bucket/topic focus area
- Your key online platforms (social, newsletter, etc.)
- KPIs (key performance indicators) and metrics (in other words, how you’ll know if what you’re doing is working)
- The best online marketing tools for your situation
- Your marketing resources
- Your life situation: kids, travel, partners, illness, work. We want to set you up for success with a plan that creates balance, in your business and in your life.
90-DAY ACTION PLAN
After our call, I’ll create your personalised 90-day action plan. The plan includes:
- Your personalised digital marketing strategy, including:
- A high-level timeline
- Specific activities over 90 days
- Relevant supporting resources
- KPIs (key performance indicators) to serve as a touchstone to see if what you’re doing is working.
3 X ACCOUNTABILITY CALLS
Having a plan is one thing, executing against it is another!
We’ll schedule monthly accountability calls over your 90 days to make sure you’re doing the work we outlined and troubleshoot if anything isn’t working and why.
A Sounding Board
Someone to help you figure out the right questions, then provide the right answers.
An Expert Guide
A friendly face, in your corner to bring clarity out of the confusion, and knowledgeably steer you in the right direction for YOU!
Savings
On your time, money, and frustration levels! By working with me over 90 days, you’ll get your digital strategy and execution just right. No more guesswork and wrong turns!
Top Recommendations
For the right digital tools, tailored to you and the way you like to run your business.
An Actionable Plan
A clear ‘here’s what to do’ path to grow your business and support your marketing, in a way that complements your lifestyle, goals, and happiness.
Accountability
I become your dedicated small business champion. Here for the 90 days of your plan, but also for the entirety of your business journey, cos I get invested in your success!
Is a Digital Strategy Floorplan for me?
If you’re on the fence, let’s see if it’s for you:
This isn’t for you if you:
✕ Already think you have all the answers
✕ Are indecisive and have no idea what you want to achieve
✕ Prefer DIYing and don’t want to be told what to do
This is for you if you:
✓ Want your business to be taken seriously
✓ Have the idea but just don’t know how to get it out there
✓ Are kinda sick of wingin’ your marketing
✓ Know you’re leaving money on the table
✓ Are suffering analysis paralysis and need help figuring it all out
✓ Just want to be told what to do and when, but an expert in the industry
Let this be the nudge you need to say goodbye to winging your marketing!
Get your Digital Strategy Floorplan and say hello to tested and proven marketing strategies that captivate and convert your dream clients
I only take on a limited number of strategy projects a quarter, so fill in this intake form to get the process started! ⤵
Janelle took the most impactful elements that were relevant to my business and approach,
“and weaved through her own genius to create a marketing strategy that made me feel like I could breathe. It gave clarity and focus without any overwhelm. I am so grateful for her support, insights, and encouragement as I figure out what I am doing.”- Talia Blanckenberg, Moxi Crew
Welcome to Kyah Digital. I’m Janelle!
The Marketer Next Door. Marketing Strategist. Squarespace website designer. Small business champion. Simplicity seeker. When I'm not getting lost in a non-fiction book or planning my family's next adventure, I'm empowering female service-based lifestyle business owners - like you - to feel at home with their marketing.
I'm driven to help you grow your business to fuel your lifestyle, family, and future by helping you master marketing happily. To feel excited about how simple it becomes. With all the perks of a senior-level marketer on a small biz budget.
If you've ever felt overwhelmed and frustrated with marketing your business, you're in the right place. With over a decade's experience in digital marketing, I'm here to help you master marketing your way, so it never feels like a chore, bore, or snore.
More, easy like a Sunday morning.
Here are 3 other ways that I can help you…
VIP Marketing Days
Go from juggling to genius zone with your marketing tasks done in a day, by a pro, with a high-touch, high-reward marketing intensive. Your marketing just got easy like a Sunday morning (like don't lift-a-finger kind of easy). Sounds good right?
Want a beautiful, easy-to-use website that elevates your brand, sells for you, and doesn’t break the bank? Let's tick "create a beautiful website" off your to-do list with my Website in a Week Experience. The fast, affordable, and stress-free way to get a Squarespace website that sells your brand and services for you.Website in a Week
A one-day website intensive where you have my eyeballs on your website for one whole day! Whether your website needs a brand refresh, a bit of SEO sparkle, or you just have a punch list of tasks that you need to be done pronto, a Website Optimisation Day will ensure it all gets done and dusted with ease.Website Optimisation Day
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To book a digital strategy session with me, scroll back up to the top[ish] of the page and you can book a day and time with me right on this page. Easy!
If you’re interested in a Digital Strategy Floorplan, scroll back up a little less and fill in the Intake form provided. I only take on a few strategy projects a quarter, so before we dive on in, we’ll have a chat first and see if we’re a good fit to work together.
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Would you build a house without first drawing up a floor plan?
Would a champion rugby team expect to win a match without first developing a game plan?
Of course not.
Managing your business without a strategic marketing plan is the same as just plopping down some bricks here and there and hoping a house is built when you’re done. It just doesn’t work that way. Every business should have a marketing floorplan to guide them to success.
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All of my work is delivered virtually, so I can work with you no matter where you are in the world.
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Yes and no. It can be. Or you can choose to book in a monthly strategy call (at a discounted rate), to ensure you have continuous guidance as and when those pesky marketing issues crop up.
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Yes I do. Please contact me directly to chat about this in more detail.
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I absolutely do, although I only take on a handful of long-term clients each year. If, after you’ve received your marketing floorplan, you decide you want to outsource any or all of your marketing, then let’s chat and see how I can support you on an ongoing basis.
FAQS
Got more questions?
Can’t find what you’re looking for? Check out my FAQs page or send me an email: janelle@kyahdigital.com.au - I’d be happy to answer them for you!
GRAB THE FREEBIE!Easy-to-Use Ideal Client Workbook
Designed to help you create your customer avatar.