The Outback Mind Foundation
The Outback Mind Foundation is a grassroots mental health charity focused on empowering regional men to take a proactive approach to their wellbeing.
CLIENT
The Outback Mind Foundation
INDUSTRY
Not-for-profit, Mental Health
SERVICE
Brand Foundations + Custom Squarespace Website + Ongoing Maintenance
Overview
When founder Aaron approached me, the Foundation had strong momentum on the ground — but its digital presence didn’t yet reflect the professionalism or credibility needed to attract long-term partners and supporters.
I worked with Aaron on a pro bono basis to establish clear brand foundations and build a strategic Squarespace website that could support the Foundation’s growth.
The challenge
The Foundation’s existing website was built on a basic platform with no clear brand system and limited functionality. While the mission was compelling, the site wasn’t doing enough to:
Establish trust with potential partners
Clearly communicate the Foundation’s purpose
Promote events, resources, and fundraising initiatives
Support future growth
Aaron needed a website that felt professional, credible, and easy to build on - without losing its grassroots authenticity.
The approach
Before designing the website, we established foundational brand elements to guide all future decisions.
This included:
A refined colour palette inspired by the Australian outback - earthy, grounded, and masculine
Web-friendly typography for clarity and accessibility
A cohesive visual direction informed by regional Australian imagery
A simple brand guide to support ongoing marketing and communications
From there, I designed and built a multi-faceted Squarespace website that could serve both the Foundation’s audience and its partner network.
Outcome
The new website was designed to be both practical and purpose-led, featuring:
An events calendar for wellbeing events and fundraisers
A “Wellness Toolbox” resource hub
Podcast integration to expand reach
A dedicated partnerships page to support sponsorship growth
Clear donation pathways to encourage ongoing support
Since launch, the website has continued to evolve — with additional sections added to support documentaries, screenings, and a recurring donation membership model.
The result is a website that feels credible, considered, and aligned with the Foundation’s mission — while remaining easy to manage and grow over time.
I’m proud to continue supporting The Outback Mind Foundation through ongoing pro bono website support and strategic guidance.
