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The Good Stuff Blog
Explore my fave web design and marketing tips. No fluff, just the good stuff.
What your website actually needs to do (and why most people focus on the wrong things)
The problem with most websites isn't the design - it's the lack of strategy behind it. Pretty doesn't sell. Clarity does. So what does a website need to do it’s job well? Read the full blog to find out.
Is your homepage actually broken, or does it just need a better brief?
Your homepage might not be a design problem at all. Here's how to tell whether it needs a rebuild, or just a clearer brief to work from.
Why established founders need more than their first website
Outgrowing your website isn't about how big you've gotten. Here's what it actually means, and how to tell if it's happened to you.
What your Squarespace homepage should actually do
Tweaking copy won't fix a homepage with no job to do. Here's what your Squarespace homepage actually needs to accomplish.
Website refresh vs rebuild: how to know which one you actually need
Not sure if your website needs a refresh or a full rebuild? Here's how to tell the difference before you spend money fixing the wrong thing.
The business that works while you sleep
What two weeks properly offline taught me about the marketing, automations, and website that have to work together so a business doesn't need you daily.
What clients mean when they say "you made it make sense"
Clients keep telling me "you made everything make sense." Here's what that phrase reveals about website clarity, and why design was never the real problem.
New financial year. Same website? The questions worth asking right now.
The new financial year is one of the clearest lenses you'll get on your website all year. Three questions to ask before you touch anything.
Signs you've outgrown your website (and what to do about it)
Your website made sense when you built it. Here's how to tell when you've outgrown it - and what the right next step actually looks like.
The invisible work: what I do before I ever open a design file
Most designers open a design file first. I don't. Here's the thinking that happens in Stage 1 of my Strategy Before Pixels™ Framework - and why it changes everything.
What your website actually needs to do (and why most people focus on the wrong things)
Most business owners focus on design and platforms. Here's what your website actually needs to do - and the strategy behind building one that works.
Why your website isn't getting enquiries (and it's probably not what you think)
The problem with most websites isn't the design - it's the lack of strategy behind it. Pretty doesn't sell. Clarity does.