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The Good Stuff Blog
Explore my fave web design and marketing tips. No fluff, just the good stuff.
What your website actually needs to do (and why most people focus on the wrong things)
The problem with most websites isn't the design - it's the lack of strategy behind it. Pretty doesn't sell. Clarity does. So what does a website need to do it’s job well? Read the full blog to find out.
What clients mean when they say "you made it make sense"
Clients keep telling me "you made everything make sense." Here's what that phrase reveals about website clarity, and why design was never the real problem.
New financial year. Same website? The questions worth asking right now.
The new financial year is one of the clearest lenses you'll get on your website all year. Three questions to ask before you touch anything.
Signs you've outgrown your website (and what to do about it)
Your website made sense when you built it. Here's how to tell when you've outgrown it - and what the right next step actually looks like.
The invisible work: what I do before I ever open a design file
Most designers open a design file first. I don't. Here's the thinking that happens in Stage 1 of my Strategy Before Pixels™ Framework - and why it changes everything.
What your website actually needs to do (and why most people focus on the wrong things)
Most business owners focus on design and platforms. Here's what your website actually needs to do - and the strategy behind building one that works.
Why your website isn't getting enquiries (and it's probably not what you think)
The problem with most websites isn't the design - it's the lack of strategy behind it. Pretty doesn't sell. Clarity does.