A FULLY BESPOKE SQUARESPACE BUILD
A Squarespace website designed and built entirely around your business.
Bigger offers to navigate. A growing audience. Bespoke functionality. Or simply a business ready for something built completely from scratch. The Custom Website is a fully bespoke Squarespace build, guided by strategy from the very first session.
INVESTMENT
From $8,500 + GST
TIMEFRAME
Typically 8 - 12 weeks
BEST FOR
Businesses ready for a fully bespoke build
LET’S BE HONEST
Your business has evolved.
Your website hasn’t.
Not because you did anything wrong - because your business moved faster than your website could keep up. You've tried the DIY fixes, the piecemeal updates, even a rebrand. The symptoms changed. The underlying problem didn't. Now it’s time to ditch the DIY and create something that’s built entirely for - and around - your business.
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Your offers have multiplied, but your website still funnels everyone down the same narrow path
You've invested in branding without ever fixing the strategy underneath it - so the problem just got a nicer coat of paint
Patching the website you have is starting to cost more than building the one you actually need
INTRODUCING
The Custom Website
A fully bespoke Squarespace website for businesses ready for something built completely from scratch - whether that's because of bigger offers to navigate, a growing audience, or simply wanting a website that's entirely, unmistakably yours.
Most custom website projects begin with design. This one begins with strategy - the same Strategy Before Pixels™ thinking behind everything I build, taken all the way through. We begin with The Website Roadmap, and your custom website project is then guided from there by a North Star Strategy Document that anchors every decision that follows.
You get a website built around your business - not a framework, not a template, and not a guess at what might work.
SEE IT IN ACTION
This is what a Custom Website looks like, live.
One client, one real result - hover over the screenshot to scroll through the full homepage.
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Golda Schultz - view the full project →
WHAT’S INCLUDED
Every phase covered, start to finish
01
The Website Roadmap, included
Every project starts here. It's the phase where we work out what your website actually needs to do - your business, your customers, your goals - before any strategy gets planned or a single page gets designed.
➝ You know exactly what you're building, before we plan how to build it
03
Fully custom design, built from scratch
No generic templates, no pre-built frameworks. Desktop and mobile, designed around your business specifically.
➝ A website that looks like nobody else's, because it was built for you
05
SEO, technical setup & three review rounds
Keyword direction, meta data, Search Console, domain and SSL setup - plus structured feedback across three full review rounds before anything goes live.
➝ Set up to be found, and refined until it's genuinely right
02
Strategy deep-dive & your Strategy Brief
Building on your Roadmap, a 60-90 minute live session turns what your website needs into exactly how it gets built - messaging, journey, SEO, conversion and functionality, all mapped in detail before design starts.
➝ Nothing gets built on a hunch
04
Full professional copywriting
Every page written for you, from your strategy brief - not AI-drafted, not templated. SEO and AI-search informed throughout.
➝ You never have to write a word, or wonder if it's working
06
Handover, support and launch bonuses
Live or recorded training, 30 days of post-launch support, plus your Strategic Content GPT, 10 branded Canva templates, a Launch Announcement Kit and an SEO/AEO Kickstart Guide.
➝ You launch with a plan, not just a website
THIS IS FOR YOU IF
You’ll get the most from this if…
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Your business has multiple offers, or a customer journey that's grown more complex than your website can handle
You need functionality beyond a standard website - membership, bookings, or something bespoke
You're ready to invest in getting the strategy right before a single page gets designed
You want one person handling strategy, copy and design - not three different contractors
NOT FOR YOU IF
This probably isn’t the right fit if…
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Your offers are already clear and your requirements are straightforward - the Core Website will get you there faster, for less
You're not ready to commit to a strategic process yet - a Website Roadmap on its own is the better place to start
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You're not sure what's actually wrong with your current site
Clients whose websites finally match their level
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Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. I highly recommend Janelle to anyone seeking to build a better business with a strategic, thoughtful and results-driven approach.”
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![A smiling woman with long blonde hair, wearing glasses and a leopard print blouse, leaning against a white wall with a brick wall in the background.]()
Vanessa, Soul Quantum Healing
“Janelle is a true professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”
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![A smiling man standing outdoors in a grassy field during sunset, wearing a gray T-shirt with a logo that reads 'TL Painting'.]()
Tim & Carla, TL Painting
“Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”
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Kevin, Avrion Wealth
“Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too.”
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![A woman taking a selfie with her happy blue merle Australian Shepherd dog outdoors on a sunny day.]()
Kelly, Little Gem Yoga
“Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”
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![A woman with dark hair, wearing a denim jacket and white shirt, sitting on a white cushion with a colorful abstract mural background.]()
Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
HOW IT WORKS
What happens after you say yes.
Once we've had a discovery call and confirmed the Custom Website's the right fit, here's exactly what happens next.
01
02
The Website Roadmap
Every project starts with a paid strategy session - the phase that tells us what your website actually needs to do, before we plan how to build it.
Strategy deep-dive
Building on your Roadmap, a 60-90 minute live session turns what your website needs into the detail: your customer journey, messaging, conversion goals and functionality. The output is your Strategy Brief - the full build plan every later decision comes back to.
03
Wireframes & design direction
Structure gets solved before it gets beautiful. You'll see how each page works before a single visual decision is made.
04
05
Design & copy, together
Full custom design and full professional copywriting, developed side by side. Homepage comes first, with your feedback before the rest of the site proceeds.
06
Full site & three rounds of review
Every remaining page built, tested and refined through three structured review rounds - so nothing goes live until you're genuinely happy with it.
Launch & 30 days of support
Full technical setup, cross-browser and accessibility checks, then 30 days of post-launch support while you settle in.
WHY ME
Strategy, design and copy - from one person, not three contractors.
Most designers hand you pretty pages and disappear. I build the whole thing - strategy, copy and design - so you get one process, one point of contact, and a website built to solve the actual problem, not just look better.
50+
Gold
19 years
In marketing & web design
Websites built
Squarespace Circle Partner
RECENT WORK
Websites built to do their job.
GOLDA SCHULTZ ➝
CONFIDENT HAIR ➝
ABCO CHEM-DRY ➝
INVESTMENT
What it costs, and what you get for it
It's an investment in a website built properly the first time - not one you'll be back here fixing again next year. Every project also includes over $350 in launch bonuses, at no extra cost.
THE CORE WEBSITE
$3,750
+ GST
50% deposit secures your build slot
Balance due on launch day
2 weeks from build to launch
QUESTIONS
Before you decide
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I'll review your enquiry and reply within 2 business days. If the Core Website looks like the right fit, I'll invite you to a short discovery call before sending a proposal - so there's no commitment before we've actually talked.
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No. You're not handed a template and left to figure it out. It's built on a proven structural foundation, then customised to your brand, your content and your business by me - with real strategy behind the page map, not just a colour swap.
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The whole process should take about four weeks total - roughly two weeks of prep, then two weeks to build. But, this does depend on how quickly we can get the prep work finalised.
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That's exactly what the guided copy process is for. You'll get page-by-page guides and a Custom GPT to help you draft - I review and polish everything before it goes live.
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Additional pages can be added from $300 each. If it looks like your site needs more than 6 from the start, I'll flag it at proposal stage so there are no surprises.
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The Core Website suits businesses whose offers are already clear and whose brief is straightforward. If there's more complexity to work through first, the Custom Website - starting with a Website Roadmap - is the better fit.
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Enquire and tell me where you're at. I'll tell you straight which project makes sense - even if it's not this one.
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It's a 50% deposit to secure your build slot, with the balance due on launch day. No payment plans on this offer.
READY?
Ready for a website that actually keeps up?
Send through an enquiry and tell me a bit about your business. I'll reply within 2 business days with next steps - including an invitation to a free Kickstart Call if the Core Website's the right fit.