FOR BUSINESSES THAT KNOW WHAT THEY DO
A Squarespace website built as properly as your business is run.
You know your offers. You know your clients. You just need a website that finally keeps up - built on a proven foundation, customised to you, and live in weeks, not months.
INVESTMENT
$3,750 + GST
TIMEFRAME
Two weeks
BEST FOR
Established businesses with clear offers
LET’S BE HONEST
Your business is ready.
Your website hasn’t caught up.
You've got real offers and real runs on the board - but your website's still explaining who you used to be, not who you are now.
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You've outgrown DIY, but a fully custom build feels like more time (and money) than your business actually needs right now
You know exactly what you do - you just don't have the hours, or the words, to build a site that says it properly
You want it done right, without turning it into a three-month project for a business that isn't complicated
INTRODUCING
The Core Website
A strategy-first Squarespace build for businesses whose offers are already clear. It's not a template you're left to customise yourself, and it's not a fully bespoke build from scratch - it sits in between: a proven foundation, tailored to your brand, backed by real strategy at every step.
Most fast website builds prioritise speed. Most fully custom ones prioritise depth. The Core Website prioritises structure - the same Strategy Before Pixels™ thinking behind every website I build, at a pace and price that suits a straightforward brief.
You get the thinking, structure and craft of a proper strategic build - delivered in a shape that suits a straightforward brief.
SEE IT IN ACTION
This is what a Core Website looks like, live.
One client, one real result - hover over the screenshot to scroll through the full homepage.
HOVER TO SCROLL ↓
Confident Hair - view the full project →
WHAT’S INCLUDED
Everything you need, nothing you don’t.
01
Pre-build strategy session
A live session to confirm your site structure and page map before anything gets built.
➝ You're not guessing what pages you need, or why
03
Up to 6 pages, customised to your brand
Your colours, your fonts, your photos, your voice - built on a proven foundation, not a generic template.
➝ It looks like you, not like everyone else on the same platform
05
Domain, forms and integrations, connected
Your domain, contact forms, and existing tools - including your email marketing platform - set up and tested before launch.
➝ Everything talks to each other. Nothing left half-connected
02
Guided copy process
Page-by-page copy guides plus a Custom GPT trained on my website copywriting skills. I review and refine every word before it goes live.
➝ You get real help writing it - not a stack of homework
04
SEO foundations, built in
Page titles, meta descriptions, heading structure, image alt text and Google Search Console set up from day one - on a fully mobile-optimised site.
➝ You're set up to be found, not just to look good
06
Training, support and launch bonuses
A training video, 14 days of post-launch support, plus a Website Style Guide and Launch Announcement Kit - worth $350+ combined.
➝ You're never stuck wondering how to update it, or what to say when you launch
THIS IS FOR YOU IF
You’ll get the most from this if…
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Your offers are clear and your business model isn't shifting shape any time soon
You're ready to supply your own content, with guidance and a safety net
You want your website live in weeks, not months
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You've outgrown DIY, but a fully bespoke project is more than you need right now
NOT FOR YOU IF
This probably isn’t the right fit if…
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Your offers or business model are still evolving
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There's real complexity to think through first - that's the Custom Website
You're not sure what's actually wrong with your current site
Clients whose websites finally match their level
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Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. I highly recommend Janelle to anyone seeking to build a better business with a strategic, thoughtful and results-driven approach.”
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![A smiling woman with long blonde hair, wearing glasses and a leopard print blouse, leaning against a white wall with a brick wall in the background.]()
Vanessa, Soul Quantum Healing
“Janelle is a true professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”
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![A smiling man standing outdoors in a grassy field during sunset, wearing a gray T-shirt with a logo that reads 'TL Painting'.]()
Tim & Carla, TL Painting
“Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”
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Kevin, Avrion Wealth
“Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too.”
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![A woman taking a selfie with her happy blue merle Australian Shepherd dog outdoors on a sunny day.]()
Kelly, Little Gem Yoga
“Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”
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![A woman with dark hair, wearing a denim jacket and white shirt, sitting on a white cushion with a colorful abstract mural background.]()
Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
HOW IT WORKS
What happens after you say yes.
Once we've had a discovery call and confirmed the Core Website's the right fit, here's exactly what happens next.
01
02
Prep, around 2 weeks
You complete a short questionnaire, then get your copy guides and Custom GPT access to start drafting your content.
Pre-build strategy session
A live 30-45 minute session where we review your content together and confirm your site structure and page map.
03
Build, 2 weeks
I build your site while you keep running your business. You'll approve the homepage direction and give one round of feedback.
04
Launch
SEO and technical setup complete, site goes live, and your 14 days of post-launch support begins.
WHY ME
Strategy, design and copy - from one person, not three contractors.
Most designers hand you pretty pages and disappear. I build the whole thing - so you get one process, one point of contact, and a website that actually does its job.
50+
Gold
19 years
In marketing & web design
Websites designed & written
Squarespace Circle Partner
RECENT WORK
Websites built to do their job.
GOLDA SCHULTZ ➝
CONFIDENT HAIR ➝
ABCO CHEM-DRY ➝
INVESTMENT
What it costs, and what you get for it
It's an investment in a website built properly the first time - not one you'll be back here fixing again next year. Every project also includes over $350 in launch bonuses, at no extra cost.
THE CORE WEBSITE
$3,750
+ GST
50% deposit secures your build slot
Balance due on launch day
2 weeks from build to launch
QUESTIONS
Before you decide
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I'll review your enquiry and reply within 2 business days. If the Core Website looks like the right fit, I'll invite you to a short discovery call before sending a proposal - so there's no commitment before we've actually talked.
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No. You're not handed a template and left to figure it out. It's built on a proven structural foundation, then customised to your brand, your content and your business by me - with real strategy behind the page map, not just a colour swap.
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The whole process should take about four weeks total - roughly two weeks of prep, then two weeks to build. But, this does depend on how quickly we can get the prep work finalised.
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That's exactly what the guided copy process is for. You'll get page-by-page guides and a Custom GPT to help you draft - I review and polish everything before it goes live.
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Additional pages can be added from $300 each. If it looks like your site needs more than 6 from the start, I'll flag it at proposal stage so there are no surprises.
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The Core Website suits businesses whose offers are already clear and whose brief is straightforward. If there's more complexity to work through first, the Custom Website - starting with a Website Roadmap - is the better fit.
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Enquire and tell me where you're at. I'll tell you straight which project makes sense - even if it's not this one.
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It's a 50% deposit to secure your build slot, with the balance due on launch day. No payment plans on this offer.
READY?
Ready for a website that actually keeps up?
Send through an enquiry and tell me a bit about your business. I'll reply within 2 business days with next steps - including an invitation to a free Kickstart Call if the Core Website's the right fit.