FOR BUSINESSES THAT KNOW WHAT THEY DO
A website built as properly as your business is run.
You know your offers. You know your clients. You just need a website that finally keeps up - built on a proven foundation, customised to you, and live in weeks, not months.
INVESTMENT
$3,750 + GST
TIMEFRAME
Two weeks
BEST FOR
Established businesses with clear offers
LET’S BE HONEST
Your business is ready.
Your website hasn’t caught up.
You've got real offers and real runs on the board - but your website's still explaining who you used to be, not who you are now.
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You've outgrown DIY, but a fully custom build feels like more time (and money) than your business actually needs right now
You know exactly what you do - you just don't have the hours, or the words, to build a site that says it properly
You want it done right, without turning it into a three-month project for a business that isn't complicated
INTRODUCING
The Core Website
A strategy-first Squarespace build for businesses whose offers are already clear. It's not a template you're left to customise yourself, and it's not a fully bespoke build from scratch - it sits in between: a proven foundation, tailored to your brand, backed by real strategy at every step.
You get the thinking, structure and craft of a proper strategic build - delivered in a shape that suits a straightforward brief.
SEE IT IN ACTION
This is what a Core Website looks like, live.
One client, one real result - hover over the screenshot to scroll through the full homepage.
HOVER TO SCROLL ↓
Confident Hair - view the full project →
WHAT’S INCLUDED
Everything you need, nothing you don’t.
01
Pre-build strategy session
A live session to confirm your site structure and page map before anything gets built.
➝ You're not guessing what pages you need, or why
03
Up to 6 pages, customised to your brand
Your colours, your fonts, your photos, your voice - built on a proven foundation, not a generic template.
➝ It looks like you, not like everyone else on the same platform
02
Guided copy process
Page-by-page copy guides plus a Custom GPT trained on my website copywriting skills. I review and refine every word before it goes live.
➝ You get real help writing it - not a stack of homework
04
SEO foundations, training and support
Mobile optimised, page titles, meta descriptions, alt text and Search Console set up - plus a training video and 14 days of post-launch support.
➝ You're set up to be found, and never stuck wondering how to update it
THIS IS FOR YOU IF
You’ll get the most from this if…
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Check
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Your offers are clear and your business model isn't shifting shape any time soon
You're ready to supply your own content, with guidance and a safety net
You want your website live in weeks, not months
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You've outgrown DIY, but a fully bespoke project is more than you need right now
NOT FOR YOU IF
This probably isn’t the right fit if…
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Your offers or business model are still evolving
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There's real complexity to think through first - that's the Custom Website
You're not sure what's actually wrong with your current site
"I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too."
KEVIN, AVRION WEALTH
HOW IT WORKS
What happens after you say yes.
Prep, around 2 weeks
You complete a short questionnaire, then get your copy guides and Custom GPT access to start drafting your content.
Pre-build strategy session
A live 30-45 minute session where we review your content together and confirm your site structure and page map.
Build, 2 weeks
I build your site while you keep running your business. You'll approve the homepage direction and give one round of feedback.
Launch
SEO and technical setup complete, site goes live, and your 14 days of post-launch support begins.
WHY ME
Strategy, design and copy - from one person, not three contractors.
Most designers hand you pretty pages and disappear. I build the whole thing - so you get one process, one point of contact, and a website that actually does its job.
50+
Gold
19 years
In marketing & web design
Websites designed & written
Squarespace Circle Partner
RECENT WORK
Websites built to do their job.
GOLDA SCHULTZ ➝
CONFIDENT HAIR ➝
ABCO CHEM-DRY ➝