STRATEGY BEFORE PIXELS™
Squarespace websites
for founders who’ve
outgrown DIY.
I bring strategy, design, and copy together to build sites that make your expertise obvious - and make booking you feel like the obvious next step.
SQUARESPACE CIRCLE GOLD PARTNER
·
19 YEARS EXPERIENCE
·
STRATEGY + DESIGN + COPY
·
SQUARESPACE CIRCLE GOLD PARTNER · 19 YEARS EXPERIENCE · STRATEGY + DESIGN + COPY ·
LET’S BE HONEST
You’ve outgrown your website.
Not because you’re behind - because you’ve grown.
➝ Your business has matured, but your website still feels DIY-era
➝ Your offers are premium, but your messaging doesn’t match
➝ You hesitate to share your link because it undersells your expertise
Your next-level business needs a website that makes your expertise obvious - and works 24/7 behind the scenes to sell for you.
RECENT WORK
Websites built to do their job.
WHEN IT’S BUILT RIGHT
Everything else gets easier.
→ Positions you as the authority you are now - not where your business was three years ago
→ Guides the right people to the right step
→ Makes marketing feel simpler
→ Supports growth without constant explaining, providing or over-delivering
"Strategy before pixels. Built with story and buyer psychology, so trust comes faster - and getting booked out becomes easier."
WORK WITH ME
A website built for where your business is now.
FROM $3,750 + GST
The Core Website
A contained, strategy-first build for established businesses with clear offers and straightforward requirements. Framework-based design, custom to your brand. Live in a defined two-week build.
Need help with an existing website?
$500 + GST
The Website Roadmap
Know exactly what your website needs before you invest in fixing it.
Get clarity →
FROM $8,500 + GST
The Custom Website
A fully bespoke, strategy-led rebuild for businesses with real complexity — multiple offers, a bigger audience, and problems that need thinking through before a pixel is placed.
$1,800 + GST
The Website Sprint
A focused day to knock over a defined set of improvements - no full rebuild required.
See what’s included →
$200 + GST
The Hit List Hour
One hour, focused tasks, handled. For the fixes that keep getting pushed down the list.
Book an hour →
I’M JANELLE
Squarespace specialist.
Website copywriter. Digital strategist.
Most designers hand you pretty pages and disappear. I build the whole thing - strategy, copy, and design - together. One process, one point of contact, and a website that actually does its job.
Squarespace Circle Gold Partner. 19 years in marketing. 50+ websites built.
"I see what's not working - make it make sense — and fix it properly."
PROOF
Clients whose websites finally match their level.
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![A smiling man with short dark hair, wearing a black shirt, standing against a blue background.]()
Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. I highly recommend Janelle to anyone seeking to build a better business with a strategic, thoughtful and results-driven approach.”
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![A smiling woman with long blonde hair, wearing glasses and a leopard print blouse, leaning against a white wall with a brick wall in the background.]()
Vanessa, Soul Quantum Healing
“Janelle is a true professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”
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![A smiling man standing outdoors in a grassy field during sunset, wearing a gray T-shirt with a logo that reads 'TL Painting'.]()
Tim & Carla, TL Painting
“Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”
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![A smiling man in a dark blue suit and white shirt standing indoors near large windows.]()
Kevin, Avrion Wealth
“Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too.”
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![A woman taking a selfie with her happy blue merle Australian Shepherd dog outdoors on a sunny day.]()
Kelly, Little Gem Yoga
“Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”
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![A woman with dark hair, wearing a denim jacket and white shirt, sitting on a white cushion with a colorful abstract mural background.]()
Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
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