Stop guessing. Start fixing.
THE WEBSITE DIAGNOSIS
Your website isn't broken because of how it looks. It's broken because there's no strategy behind it.
The Website Diagnosis is a full strategic audit of your Squarespace website - what's not working, why it's happening, and what to fix first.
Delivered within 7 days · $750 AUD
You've been tweaking. Nothing's changing.
You're not new to business. You've got real clients, real revenue, and a real reputation. But your website isn't reflecting any of that.
So you move a section. Rewrite a headline. Change the button colour. And still - something feels off.
Maybe it's this:
➝ You've adjusted the copy, the layout, the navigation - and it still doesn't convert
➝ You're getting traffic but not enquiries
➝ You've got a launch or a rebrand coming and the site can't support what's next
➝ You know something's wrong, but you can't name it clearly enough to fix it
➝ You've started avoiding your website altogether
The problem isn't the design. It's that there's no strategy behind it.
NOT A WEBSITE AUDIT
What the diagnosis really is
The Website Diagnosis is a full strategic review of how your website is functioning inside your business - not just how it looks on the surface.
It's the same strategic thinking I use in my premium projects, packaged into a clear audit you can act on immediately - without commissioning a full rebuild.
You'll understand what's not working, why it's happening, and what to fix first. No guesswork. No vague feedback. No "have you considered a rebrand?" without a clear reason behind it.
What you’ll receive
Every diagnosis includes three deliverables:
A Loom-style video walkthrough
A recorded, narrated walkthrough of your website - in order, across all five diagnostic areas. I'll explain what I'm seeing, why it matters, and what I'd do differently.
A written diagnosis document
A structured reference doc you can keep open while you make changes. Formatted by section, with a priority level for each finding (high, medium, low).
Not a transcript. A tool.
A prioritised action plan
The most valuable part. Not a longer to-do list - the right order.
➝ Fix first: 3–5 highest-impact changes
➝ Fix next: Supporting improvements
➝ Fix later: Nice-to-have refinements
Plus limited email support (3–5 days post-delivery)
For clarification only. "Can you explain what you meant by X?" - yes. "Can you also rewrite my homepage?" - no. Scope is clean on purpose.
The 5-part diagnosis framework
This is what I'm assessing - every time - so nothing gets missed or treated in isolation.
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1. Overall
Website review.
First impressions, alignment with your business level, trust signals, and initial friction points.
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2. Clarity
Messaging + positioning.
Where your messaging is unclear, inconsistent, or underselling your authority.
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3. Structure
User journey + flow.
How visitors move through your site - and where the path breaks down.
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4. Conversion
Sales support.
How well your site supports decision-making and guides visitors toward your offer.
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5. Execution
Design, SEO + technical.
Usability gaps, mobile experience, SEO structure, and functional issues.
Across every section: what's happening → why it matters → what to do instead.
Step 1. Book the diagnosis
Purchase via the checkout link.
You'll receive an onboarding email with your intake form shortly after.
Step 2. Complete the intake form
Short and strategic.
You'll share your website URL, your current goal, what feels off, and any priority focus areas.
No lengthy prep work required.
Step 3. Receive your diagnosis within 7 days
Your video walkthrough, written diagnosis, and prioritised action plan are delivered within 7 business days of intake submission.
Step 4. Watch, read, and act
Most clients start on the highest-impact fixes within the same week.
You'll have 5 days of email support for any clarification questions.
How it works
This is the right fit if…
✓ You're an established service provider (coach, consultant, creative) with an existing Squarespace website
✓ You know something isn't working - but you can't clearly name what or fix it in the right order
✓You're preparing for a rebrand, a launch, a new offer, or a shift in direction
✓ You want clarity before investing more time, money, or energy in the wrong place
✓You're done with generic feedback and want someone to actually dig into what's happening
It's not the right fit if…
✗ You want the changes implemented for you (see the Launchpad, the Signature Website, or a Design Day)
✗ You're looking for copy rewrites (this is a diagnosis - not a copywriting service)
✗ You're a new business with a website that's barely launched (you'll get more value once there's something to diagnose)
What’s inside the scope
(and what isn’t)
Before you book the diagnosis, make sure you’re clear on what is included in the scope, and what isn’t.
The diagnosis covers:
➝ Squarespace websites only
➝ Up to 10 pages
➝ Strategy-level feedback across messaging, structure, conversion, and execution
➝ Recommendations you can act on immediately
It does not include:
➝ Implementation of any kind
➝ Copywriting or full page rewrites
➝ New page builds
➝ Any work outside the diagnostic scope
The reason the scope is tight: clean limits mean faster delivery and better thinking. You're getting strategy - not a mini custom project hidden inside an audit.
Investment
$750 AUD + GST
[Launch price. Pricing will increase to $900AUD in the coming months. If you're ready, book at the current rate.]
Optional add-on
Strategy debrief call (60 minutes) - an additional $250AUD.
Useful when you want to work through the findings and map out your next move together.
Project Credit
Book a full website project within 30 days of receiving your diagnosis and the $750 is credited toward that investment.
My approach to every project starts with diagnosis
Here's what clients say about working with me.
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Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience.”
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Kelly, Kelly Allison Alchemy
“Janelle helped bring consistency and professionalism to my website, and everything finally makes sense - especially the backend, which I never really understood before.”
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Kerryn, Hibar Nutrition
“Before working with Janelle, I felt frustrated and overwhelmed - I didn’t know where to focus my efforts. Now I have clear direction and a much better understanding of where to put my energy. The website feels professional, and I’ve had great feedback on the quality of it.”
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Golda Schultz
“Janelle understood not just what I needed, but who I am. The process was smooth and well organised, and the final site feels like a true reflection of me as an artist - something my old site never achieved.”
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![A woman with dark hair, wearing a denim jacket and white shirt, sitting on a white cushion with a colorful abstract mural background.]()
Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
Stop working around your website.
Most websites don't fail because they're ugly. They fail because no one ever sat down and worked out what they were supposed to do.
The diagnosis gives you that clarity - clearly, quickly, and in the right order.
Delivered within 7 days. $750 AUD. Credited toward a full project if you book within 30 days.
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Your diagnosis is delivered within 7 business days of your intake submission. The process is focused and efficient - no drawn-out back-and-forth.
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Up to 10 pages. You'll nominate priority pages in the intake form, and I'll review in the context of the full site where relevant.
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Not much. Once your payment is confirmed, you'll receive an email with a short intake form and an overview of what to expect. The form takes less than 10 minutes - no lengthy prep work, no analytics deep-dive required.
Your audit is scheduled once the intake form is submitted, so the sooner you send it through, the sooner we get started.
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No. It's optional. If you have Google Analytics, Squarespace Analytics, or Search Console access you're happy to share, it adds useful context. If not, it won't block the work. You can also share a PDF report with me from your analytics if you’d rather not share backend access.
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No. The diagnosis identifies what's not working and why - including specific copy recommendations. But full rewrites are a separate service. You'll walk away knowing exactly what to change, not doing the change for you.
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Yes. If you book a full website project within 30 days of your diagnosis delivery, the $750 is credited toward that investment.
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Not at this stage. The diagnosis is designed specifically for Squarespace websites (7.1). If you're considering migrating to Squarespace, get in touch and we can discuss whether it makes sense.
Frequently asked questions