Give Your Website the Glow-Up it Deserves
Whether it’s a design makeover, content optimisation, or a seamless Squarespace migration, The Strategic Refresh brings your site up to speed with your business goals. In just 2–4 weeks, we’ll transform your website into a polished, high-performing digital presence that works as hard as you do.
Investment: starting at AUD $2,495 | Timeline: 2 to 4 weeks
THE STRATEGIC REFRESH
The Strategic Refresh
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Website Refresh or Migration
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The Strategic Refresh ✺ Website Refresh or Migration ✺
Is this you?
✓ Your website feels outdated and doesn’t reflect your brand
✓ You’re stuck with a platform that’s clunky and hard to manage (yes, I’m looking at you Wordpress)
✓ Your content isn’t converting visitors into customers
✓ Your site doesn’t stack up against competitors in style or function
✓ You need a professional to handle a migration or major updates
If you’re nodding along, it may be time for a refresh (of your website that is)…
Your Refresh, Your Way
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Choose Your Transformation
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Your Refresh, Your Way ✺ Choose Your Transformation ✺
Option
One
✺ Design Refresh
Modernise your site’s look and feel with an on-brand redesign.
If your content is still on point but your design feels dated, this option will give your website the visual boost it needs to stand out and shine.
What You’ll Get:
A deep-dive strategy session to get crystal clear on your design goals
A sleek, professional new design for up to 6 core pages and 4 sub-pages (i.e. 404, thank you pages or legal policy pages)
Updated colours, fonts, and layouts that align with your brand
Navigation improvements to make browsing intuitive for visitors
Copy flow tweaks to fit seamlessly with the refreshed design
Mobile-optimised design for all devices
Integration of new visuals (e.g., images or icons) provided by you
Three rounds of refinements to ensure the new design is just right
A 1-hour training session or custom handover video, plus 14 days post-launch support for any questions you may have
Option
Two
✺ Content Refresh
Make your message clear, compelling, and conversion-ready.
If your website design works but your content feels outdated or ineffective, this option refines your message and optimises your pages for SEO and conversions.
What You’ll Get:
A deep-dive strategy session to get crystal clear on your audience, messaging and brand tone of voice
Strategic updates to your website hierarchy for optimal user experience
Edited and optimised copy for clarity, impact, and searchability
Strategic restructuring of content and page layouts for improved readability and flow
Updated meta tags, image alt text, and internal linking for SEO
Actionable call-to-action placement to guide users toward your goals
Three rounds of refinements to ensure your new copy is just right for your brand
A 1-hour training session or custom handover video, plus 14 days post-launch support for any questions you may have
Option
Three
✺ Platform Migration
A seamless transition to Squarespace without the hassle.
Ready to move to Squarespace? I’ll handle the entire migration process - seamlessly transferring your current website to your new website home base.
What You’ll Get:
Content migration and formatting for up to 6 core pages and 4 sub-pages (i.e. 404, thank you pages or legal policy pages)
A site design that closely matches your current site or customised from an existing Squarespace template
Mobile-friendly layouts and optimised integrations (forms, social links, email signup)
Redirects and basic SEO setup to preserve your rankings
Search engine resubmission to maintain visibility
Two round of refinements to ensure everything looks great
20% off your first year of Squarespace billing
A 1-hour training session or custom handover video, plus 14 days post-launch support for any questions you may have
Need more than just a migration? Add a VIP Day for more extensive design customisations or upgrade to the Signature Squarespace Package for a bespoke design and copy refresh.
Option
Four
✺ Squarespace 7.1 Upgrade
Unlock Squarespace’s latest tools for better design and performance.
If your site is on Squarespace 7.0, it’s time to move to 7.1 for modern features and improved scalability.
What You’ll Get:
A smooth and stres-free upgrade of your current website from Squarespace 7.0 to version 7.1
Customisation of design and layouts using updated design tools, for up to 6 core pages and 4 sub-pages (i.e. 404, thank you pages or legal policy pages)
Two round of refinements to ensure everything looks as expected
Optimisation for speed, mobile responsiveness, and browser compatibility
Onsite SEO updates to boost your search engine visibility
Post-migration support for 14 days to address any questions or design adjustments
A Squarespace 7.1 “How-to” guide - to give you the confidence you need in managing your own website
*Pricing subject to change if your current website has a lot of pages and/or custom code that impacts the time required to complete the project.
Why choose The Strategic Refresh?
✺ Time & Cost-Effective: Upgrade your site without rebuilding from scratch
✺ Hassle-Free Migration: Avoid the stress of switching platforms - I’ve got it covered
✺ SEO-Safe: Maintain and improve your rankings throughout the process
✺ Future-Ready: Build on a modern, scalable platform.
The journey to your refreshed website…
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✺ Week 1
Strategy & Planning
I’ll start by reviewing your current website to identify opportunities for improvement and defining clear refresh goals based on your business needs. From there, I’ll create a detailed improvement plan to guide the process and begin implementing the updates.
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✺ Week 2
Implementation
I’ll implement the chosen refresh (and planned updates) to your site, whether that’s a design upgrade, content optimisation, or platform migration. We’ll wrap up the week with the first round of refinements to ensure everything is on track.
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✺ Week 3
Feedback & Adjustments
While I wait for your feedback, I’ll work on the technical optimisation and back-end setup. I’ll then make any changes required from your feedback, and send the site back to you for one last round of refinements before we get to final approval.
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✺ Week 4
Launch & Training
This week is all about launching your refreshed site. I’ll make final tweaks, test everything to ensure your site works perfectly, and conduct a training session so you feel confident managing your new site. Once it’s ready, we’ll launch and celebrate!
Ready to transform your website?
Let’s chat about giving your site the glow-up it deserves over a virtual cuppa [aka, a free discovery call]. In 30 minutes, we’ll:
Review your current website and what you want to change.
Discuss your refresh goals and the different options available.
Choose the best strategic refresh option for your needs.
Ready to rock ‘n roll?
If you already know what you need, you can see my payment plan options below. Then just select the one that works for you and send me an email to get your project locked in my calendar!
Investment options
Choose Your Perfect Payment Plan
Most
Popular
PAY IN FULL
$2,495 (Best Value)
Total Investment: $2,495 + GST
Save $200 off the total investment, and jump to the top of my priority queue
Most popular choice for businesses ready to dive in
TWO PAYMENTS
$1,347.50 each
Total Investment: $2,695 + GST
Split your investment into 2 manageable payments for added flexibility
First payment secures your spot
Final payment before launch
Payment plan prices include a small administration fee. GST will be added to all amounts at the time of payment.
Frequently asked questions
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Not at all! I’ll ensure all your content is carefully preserved and seamlessly transferred to your refreshed site.
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During our discovery call, we’ll assess your current site and goals to choose the best option for your needs.
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Additional pages can be added to your package, so let’s chat to customise your quote.
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Absolutely! Your package includes a training session and 14 days of post-launch support to ensure you’re confident managing your site.
