VIP Marketing Days. Stress-free Marketing Done in a Day
Go from juggling to genius zone: your marketing tasks done in a day by a pro. Welcome to VIP Marketing Days.
*I'm begging you!*
SERVICE-BASED WOMEN IN BIZ, LISTEN UP!Somewhere between 1 and 7 years in biz, it’s hit you…
Your marketing persona’s become the:
You have no idea where to focus, overwhelmed by #allthethings, so your marketing’s been tossed straight into the too-hard basket. So you ghost your audience for weeks (months?) on end, unsure how to come back without seeming inauthentic, salesy or desperateProcrastinator
Marketing’s a necessary evil, so you reluctantly force yourself to stay active. It’s ticking away, but there’s no real love put in it. And since you hate sharing content for the sake of it, it kills you inside to know a few so-so posts have slipped through the cracksLove-Hater
You ‘get’ it. You know what works. And marketing feels less ‘I hate it’ and more ‘it’s a way to help my dream people’. But it’s so g-damn time-consuming, you’d rather do aaaanything elseTime Sucker
Which one are you?
Don’t get me wrong…
You’ve *tried* DIYing your marketing
(Oof, have you tried)In fact, your marketing’s on fire in bursts (but then… crickets)
You get off to a good start. But it never sticks long-term. Even when you:
Batch Instagram captions…
Block out hours (or days) to create…
Whip up Canva graphics to use later…
(And let’s not talk about the lingering SEO refining, email crafting, blog writing, and marketing planning permanently snuggled into the trenches of your ever-growing to-do list)
WHAT’S A GAL TO DO?
Expensive retainers aren’t for you.
Time-blocking keeps failing.
Sure, your branding’s consistent, but your sharing just… isn’t.
HERE’S THE FRUSTRATING PART
You *know* marketing holds the keys to your business’ sustainable, long-term success
Whether you’re in biz to take over the world or fuel your lifestyle…
Even if you’re a service-based biz owner or personal brand…
And especially if you’re short on money AND time…
Marketing = growth
Signs it’s time for a Marketing VIP Day
Constantly being switched on for your audience drains your energyYou’re Exhausted
You want your marketing to be perfect, but the time isn’t there and momentum’s dwindlingYou’re Busy
Somewhere between ‘sales’ and ‘messaging’ you tune out because #hard and #boringYou’re Booooored
PLOT TWIST
Marketing just got easy like a Sunday morning
(like don’t lift-a-finger kind of easy)
What if I told you there's an easy way to:
✓ Stop sweating over marketing, and just KNOW it’s working for you?
✓ Free up time - and mental space - for your genius zone?
✓ Scrub marketing off your to-dos without spending big bucks?
✓ Move your business forward without creating a-n-y-thing?
Sounds good right?
It’s all possible (within reach and within budget).
Here’s how…
I’m Janelle!
I’m a South African-born mum of two humans (and two fur babies) and small business marketing consultant with 17+ years experience. I’ve worked with big agencies in the UK, Flight Centre here in Aus, micro-businesses, multi-million dollar corporations (and everyone in between).
Today, my sweet spot’s making marketing easier for female service-based business owners like you. How? By applying my pro-level marketing intel to your small business. AKA taking the ‘juggle #allthethings’ pressure off your marketing plate.
With this new work-friendship in your business’ neighbourhood, we’re set for success. Call me crazy, but I don’t believe just because you’re on a small biz budget, you should have to settle for hit-and-miss DIY marketing or be locked outta the loop of big-brand-level insights. Instead, I’ll do the lot for you, to catapult you forward without the locked-in commitment. And make sure you never fudge it on a small biz budget.
Here’s our path forward.
SPECIALISING IN:
I came to her with my head spinning. Now I can breathe…
“Janelle is a knowledgeable, forward-thinking and intuitive marketing legend. I came to her with my head spinning and no idea what direction to go in. She was patient and kind as she listened to all my thoughts and ideas. She then took the most impactful elements that were relevant for my business and approach and weaved through her own genius to create a marketing strategy that made me feel like I could breathe. I am so grateful for her support, insights and encouragement.”- Talia Blanckenberg, Moxi Crew
SAY HI TOVIP [Marketing] Days
A high-touch, high-reward marketing intensive done in a day
A Marketing VIP Day is a no-brainer because it’s:
You operate in the only timeframe that counts: right now. Skip the queue and save time with no weekly or monthly approvals, just all your tasks complete at pro-quality in one day (instead of the 6-12 week project schedule) Quicker than Retainers
Sure, a plan makes you feel like you’re doing something for your biz, but then you have to *actually* action it, and you already didn’t have time for that! Easy-peasy DIY Days just make senseEasier than Marketing ‘Plans’
Not only because we’ve already established that DIYing doesn’t always work for you, but also because you'll head straight to the tippy-top of my to-do list and get your time back for your genius zone. More Efficient than DIYing
My open door policy (shoes optional) means you can book a VIP Marketing Day with me any time
This is how you…
Generate leads
Consistently share on socials
Grow your brand authority
Solidify your brand difference
Plan, prep, and schedule content
Nurture your email list
Captivate with custom content
Binge Selling Sunset guilt-free
Share SEO content
Optimise your website
Build strong connections
Please Google with blogs
…without lifting a finger!
LET’S GET SOMETHING STRAIGHTThis isn’t a marketing fling
(I mean, unless you want it to be 😉)
Our streamlined process is the product of nearly two decades in the industry. It’ll surprise you how quickly I zoom through your punch list. So while this *can* be a one-time thing, you may choose to book in regular days that suit you and your business. Many of my VIP Marketing Day clients choose quarterly days (ft. a sweet discount) and skip expensive retainers altogether.
Like the sound of that? Let’s chat!
First, choose your focus
STEP ☝️
We’ll optimise your website for Google, users or conversions
- SEO
- Site audit
- Messaging
- User experience
- Layout and CTAs
- Customer journey
- Conversion updates
Website Optimisation
A suite of material and templates to use for a quarter (and beyond)
- Lead magnets
- Presentations
- Social templates
- Campaign materials
- Awards and certificates
- Letterheads
- Blog graphics and more
Marketing Collateral
Planned, written, and scheduled marketing content across channels
- Blog posts
- Email newsletters
- Organic social posts
- Lead magnets
- Email sequences
- Landing and sales pages
- Newsletters
Content Creation
Our VIP Marketing Day catapulted us into launching our website within 2 weeks, after procrastinating for months
“The day was helpful in just getting the to-do list done on the things we really had no clue on. Janelle got into things quickly and provided lots of great recommendations for our small business.”- Stacey Warton, Raise Your Vibe NowSTEP ✌️
Next, book in and we’ll roll with
2 WEEKS BEFORE
Custom pre-work Qs
Each VIP Day is a little different, so we’ll start with a custom workbook, and brand- or channel-specific questionnaires. You’ll also have access to my Client Vault and a preparedness checklist.
1 WEEK BEFORE
45-min strategy call
We’ll have a Zoom call to go through your pre-work and make sure we’re on the same page with what we’ll cover. This will make sure that our time together is 100% efficient.
ON THE DAY
The VIP ✨experience✨
You get my undivided attention on your business and your marketing priorities for a full 7 hours. This means we’re super productive for an entire day with no distractions and ultimate deliverables.
BONUS 1 – Post-VIP Day Support ($250) After your VIP Marketing Day you get up to 2 hours post-intensive support for any final feedback or changes, so you still get some time to sleep on the work we’ve done, and reflect on any changes you’d like made.
BONUS 2 – 30-Day Support ($480) I don’t just leave you high and dry – you’ll get access to me for 30 days following your intensive, via email or your private chat channel. You can use this support period to ask technical questions, or get how-to demonstrations.
Janelle offered ongoing support, which meant I wasn't left to manage everything alone
“Janelle was friendly and helpful throughout the entire process from making first contact after my enquiry, booking the VIP day, though to prepping, on the day and follow up after to ensure everything was to my satisfaction. Janelle has offered ongoing support if required which meant I didn't feel like I was just left to manage everything alone once Janelle had completed her main tasks. I would highly recommend Janelle and Kyah Digital's services.”- Jillian Santry, Gymnastics QueenslandTO RECAPYour VIP Marketing Day Experience
Customised Pre-Work
45-minute kick-off strategy call
7-house VIP Day
Bonus 1: 2-hour post-VIP Day support for any final changes
Bonus 2: 30-day post-VIP Day email support
8 Payments
MOST FLEXIBLE$250 / week
8 WEEKLY PAYMENTS + GST2 Payments
BEST VALUE - $200 OFF$1800
SPLIT OVER 2 PAYMENTS + GSTIt goes like this
STEP 1
Book
Choose your payment plan and we’ll lock in a date for your VIP Marketing Day. Pro-tip: choose a day you’re virtually available to review everything we work on together!
STEP 2
Prepare
Prior preparation prevents poor performance. Next, you’ll receive a few “homework” emails, an invite to Slack, due dates and a kick-off call scheduling link.
STEP 3
Your Day
We start at 9am, chat via Slack and rapidly tick off your priority list. You’ll know what I’m working on at all times. Ask questions and give feedback right up until 5pm.
STEP 4
VIP Support
Wrap up payments, receive final files or ownership, and have 2 days to get any final changes back to me. Plus, 2 hours of support to get those done and 30 days of email support for tech Qs.
What can be Done in a Day?
Streamlined processes, fluff-free deliverables and *both* my eyes solely on your business means we can get a surprising amount done in one day.
Here’s what others have covered:
60 Days of Social Posts
24 feed posts
20 stories + 6 reels
Graphics + captions
Hashtags
Scheduling
Campaign Collateral
2 promotional flyers
30+ social media templates
1 email template
1 campaign landing page
Customer Journey
Transactional emails
Automated abandoned cart
2 automated email sequences
Link to Shopify/Calendly
Full enquiry workflow
Some of the tech tools I use
The amount of work she completed was so much more than I thought possible
“Janelle did an incredible job. The communication was easy and free-flowing. I highly recommend this service!”- Cassandra Cooper, With Love, Cassandra
Marketing made easy starts now!
February and March 2024 bookings are now open
Want to chat first? Easy! Book a free discovery callIs a VIP Marketing Day for me?
VIP Days aren’t for everyone. If you’re on the fence, let’s see if it’s for you:
This isn’t for you if you:
✕ Aren’t available to be contacted throughout your VIP Day
✕ Are indecisive and have no idea what you want to achieve
✕ Prefer DIYing and just want to be told what to do in your own time
This is for you if you:
✓ Are short on time and need pro marketing material fast
✓ Know what you want
✓ Prefer to smash out tasks without long-winded revision processes
✓ Trust an expert to do their job
✓ Can’t be bothered with locked-in retainers and long approval processes
✓ Want pro-level marketing on a small biz budget
✓ Value expert input on your biz on a once-off or ongoing basis
Let this be the nudge you need to say goodbye to hit-and-miss DIYing and time-consuming outsourcing
Book your VIP Marketing Day and say hello to tested and proven marketing that captivates and converts your dream clients
On the other side of that button, you’ll book your date! ⤴Recent VIP Days
WEBSITE REFRESHTMF Cake Designs
Theresa from TMF Cake Designs has booked multiple VIP Days, so we’ve completed a full website refresh in a day, reworked her booking workflows, added email automation and streamlined her customer experience.
BI-MONTHLY CONTENT3 GRAINS Pizzeria
With a standing VIP Day every two months (discounted for ongoing bookings), I create and schedule 2 months worth of social media posts, reels and stories while ticking off each content pillar and smashing their marketing goals on repeat.
LAUNCH CONTENTWith Love Cassandra
Based in the UK, Cassandra was planning an Australian tour, offering Life Activation sessions. During her VIP Day we created a sales landing page, online booking system, email nurture sequence and Facebook ads campaign to sell her services in Australia. -
A VIP Marketing Day is a high-touch, high-reward marketing intensive, where I work on your marketing project for one laser-focused day.
They’re designed to deliver your work quicker than a traditional freelance project, they’re easier than just having a “plan” that you never actually execute, and they’re way more efficient than DIYing!
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Yes, seriously! And your business deserves it!
A VIP Day is a collaborative process, and we’ll work together before, during and after the day. But, for the most part, I will dedicate 7 full hours to just you and your business, strategising, creating and implementing. It is a fun and highly efficient experience.
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These are some of the common systems/tools I am familiar with:
~ Websites - Squarespace, Shopify
~ Email Marketing - Mailchimp, Flodesk, ActiveCampaign, Klaviyo, Constant Contact, MailerLite
~ Social Media - Facebook Business Suite, Hootsuite, Later, Plann
~ Design - Canva
~ SEO - SERanking, Google Analytics, Google Search Console, Google My Business
~ Other tools - Asana, Slack, Trello, Loom, MemberVault, Notion
I am always open to working with new tools and platforms, so let’s chat during a discovery call.
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Streamlined processes, fluff-free deliverables and *both* my eyes solely on your business means we can get a surprising amount done in one day.
Each VIP Day is different, depending on your needs and goals, but here are some detailed examples:
60 Days of Social Posts, including feed posts, reels and stories, scheduled and ready to go!
Campaign Collateral, including 2 flyers, 30+ social media templates, 1 email template and a campaign landing page.
Customer Journey development, including transactional emails, email automations, scheduling set up and full enquiry workflow.
These area few examples from VIP Days I have done in the past, but that might get your ideas flowing as to what the possibilities are. If you still have questions, we can go through all of these during a free discovery call.
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I offer a unique way of working together. Unlike most marketers or website designers, I do all work via a series of full-day intensives, rather than the traditional freelancer method of long-term projects. The number of days required is determined by the scope of your project.
In the question before, I outlined a few examples of what I have achieved in a day before. However, if your project scope is bigger than this, then I’d estimate that we need more than one day together.
In our initial discovery call, I will be as upfront as possible as to how many days I think we will need to complete your project in its entirety. If it’s more than one day, we can always just start there and see how much we get through - you might be pleasantly surprised.
At the end of the day, you can assess the work and then decide if you want to book in another full or half-day with me.
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We will go through this in detail during your kick-off call, but here is a quick snapshot:
A prioritised list of what you’d like done
Any logins or access I may require for on the day
Content - this may be copy, images, brand guidelines, examples of previous work etc.
Availability on the day of your intensive to answer questions & give feedback
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A full one-day intensive costs $1,800 + GST. A half-day intensive, which is only available as an add-on or to clients I have worked with previously, costs $950 + GST.
A 50% non-refundable deposit is required to secure your VIP date on my calendar, and the remaining balance is due by the day-of your intensive. You can also opt for an 8-week payment plan to spread the cost out if you prefer.
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Investing in your brand can be daunting. I get that! I also get that you’re busy, hustling and tired of the juggle (you wouldn’t be here otherwise!).
So let me ask you this: what’s the cost of not bringing in a pro? What’s the cost of allowing the crickets to take over your social channels? And I don’t mean just dollar-wise. I’m talking the price of this compared to your business’ success long-term. The cost of brand content that gently fades into the background (along with the enquiries). And let’s not get started on the cost of not having ample time in your genius zone.
As a small business owner myself, I understand that cashflow comes into the equation. That’s exactly why my payment plan exists. Pay as little as $250+GST now to lock in your date, then pay the rest over weekly or fortnightly instalments. Want to discuss alternatives? Email me direct at janelle@kyahdigital.com.au and let's chat it out.
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Working with someone new always comes with unique challenges. Trust can be one of them! So it’ll calm your mind to know that nearly two decades in the marketing space has armed me with the skill of
creating captivating marketing materials quickly and
delivering above and beyond
I’ve achieved a 100% 5-star rating from VIP Marketing Day clients, and if any changes are required, they’ve all been made in the bonus 2-hour support services I offer.
FAQS
Let’s do this!
8 Payments
MOST FLEXIBLE$250 / week
8 WEEKLY PAYMENTS + GST2 Payments
BEST VALUE - $200 OFF$1800
SPLIT OVER 2 PAYMENTS + GST