Whether you've just launched your website and need to get your brand out there more, or your traffic has hit a bit of a slump in recent times, there are a few things you can do to generate more traffic to your website.

The three media types - paid, earned & owned - are pretty vital to an effective marketing strategy. But, do you know what they are? What the differences are between them, and how they affect each other? Because you don’t live and breathe marketing like I do, I’ll assume not. So allow me to lay it all out for you, in simple, no BS language.