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Social Media is Rented Space

Should You Break Your Lease with the Platforms?

Social media platforms have become an integral part of running - and marketing - our businesses. They’re a great way to grow your brand, develop your reputation, find new audiences, and even sell your products or services. But, at the end of the day - social media is a rented space. Let’s take a look at why social media is a rented space, and what you can do to diversify your marketing.

Digital Marketing Janelle Strickland Digital Marketing Janelle Strickland

Paid vs. Earned vs. Owned

The three media types - paid, earned & owned - are pretty vital to an effective marketing strategy. But, do you know what they are? What the differences are between them, and how they affect each other? Because you don’t live and breathe marketing like I do, I’ll assume not. So allow me to lay it all out for you, in simple, no BS language.

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